Brainwriting – Brainstorming Introvert-style

by Andrew on September 21, 2010

Introvert vs Extrovert thinking styleHave you ever encountered a group meeting; brainstorming, retrospective or other variety that was simply dominated by an outspoken minority? This often happens despite the best intentions and efforts of the meeting chairperson or facilitator. The result can be a fairly predictable set of proposals that rarely stretch any boundaries. In his book “Think Better” Tim Thurson calls this unfortunate result “braindrizzle”.

The likelihood of this dilemma is higher self-organizing teams where a facilitator role is absent. And the risk of skewed participation in a mixed group of introverts and extroverts in this case is even greater. Recently, project management consultant Johanna Rothman said, “It only takes one extrovert to kill a team of introverts.” How then to ensure the best thoughts of all team members are aired?

Not everyone is comfortable with the open outcry methods of traditional brainstorming techniques – least of all, those of us who prefer some time for reflection. “Brainwriting” – the silent cousin to “brainstorming” – is an important and useful technique that gives everyone equal opportunity to contribute their thoughts. It overcomes the “social disadvantage” on the part of introverts by ensuring the loudest (or most glib) voices don’t prevail in a group discussion. The added time to reflect on suggestions is a boon to introverts without stifling extroverted inclinations to be heard. We can easily adopt this process without cost or strain.

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