Sue spoke at these recent events

September 19, 2019
Waterloo, Ontario
Evening Meetup

Agile 2020, Orlando FL
July 20-24, 2020

Ottawa, On
22 November 2019

Here’s how to reach us!

(And some legal stuff below)

It’s Understood Communication

505 Forestlawn Road

Waterloo, Ontario, N2K 3Y1 Canada

Contact us via email

If you need to call us, here’s the number. We’re in Eastern Time Zone contact for web

Legal + Regulatory Requirement

Peace of mind for you

Legal requirement for others


It’s Understood Communication, Inc. is a federally incorporated Canadian company located in Waterloo, Ontario, in Canada. A dynamic small city one hour west of Toronto, it is home to universities, high-tech innovators, manufacturing and agricultural enterprises.

We have been in business for more than 10 years. The company was launched in 2003 in Bermuda (we lived there) and relocated, in 2007, when we did.

Products + Services

It’s Understood offers consulting, coaching and training programs, learning tools and publications delivered through various means, including but not restricted to: in person, via telephone and online.


Financial transactions conducted through this web site are in Canadian dollars.


Coaching and training programs are delivered in person and/or online/by telephone on scheduled start dates. Digital products will be delivered electronically. There are no shipping fees for these services. Or brokerage fees. Or any of those other weird surprises. Yay!

Refund Policy

All coaching sessions, training programs and downloads are paid for in advance.

Coaching package fees are paid monthly, at the start of the month, at a rate mutually negotiated, based on frequency and other services that might be included (assessments, additional training, etc.).

Good faith guarantee: If we have to cancel a session for any reason, we will make it up at a mutually convenient date and time. If you have to cancel, we can reschedule if you let us know at least 48 hours in advance.

In the event you decide coaching is not for you, unused portions of coaching packages will be refunded on a pro-rated basis upon request. The pro-rating is based on the unused part of your paid enrollment, less a $25 cancellation fee.

If you are registered for learning programs/training courses of four weeks or longer, if you advise us by the start of the second class that you don’t wish to continue, we will refund your fee, less the fee charged to us for accepting your credit card. There are no refunds for classes shorter than four weeks.