It’s what we believe about communication!

Read the It's Understood Minifesto



Sue helps you talk so people listen, listen so people talk, and change the world one conversation at a time.

Whether you’re talking with one person, influencing a small team or addressing 200 people, Sue gets you to focus on what’s important and translate your thoughts into ideas your audience can understand and act on. As a coach and trainer of coaches and facilitators, she’s seen how  focused conversations can improve interactions, relationships, teams and organizations.

Aided by her knack for cutting through the clutter and presenting ideas clearly, Sue’s done almost everything a professional communicator can do. And she’s done it in many roles (coach, trainer, author, reporter, strategist, boss), contexts (corporation, non-profit, small business) and industries (finance, technology, education). The truly curious can visit her linkedin profile.

Formal education and experience give her a grasp of both the theoretical dynamics and the practical aspects of communicating, one-to-many or one-to-one. A passion for learning keeps her ever on the hunt for fresh ideas that continue her development as a professional. Some of those ideas appear in her book, Talk To Me: Workplace Conversations That Work.

Sue earned an MBA in Communication Management from Royal Roads University in Victoria, BC, and her undergrad studies were in Psychology/Sociology at Bishop’s University in Quebec. Working in organizational change with technology teams and organizations, she’s sort of a “high-tech sociologist.” As a coach and trainer, she continues to follow the  positive psychology movement and is a certified Neuroleadership Coach. Its model of “engaging the brain to capture the mind” drives Sue’s coaching practice and enhances her training effectiveness. She recently completed advanced graduate courses in Team and Group Coaching and Developing Coaching Cultures at Royal Roads University and in Organizational and Relationship Systems Coaching (ORSC).

Professional certifications include:  ICAgile Certified Professional in Agile Coaching and Agile Team Facilitation, IAC Master Coach and IABC Accredited Business Communicator. In 2013, Sue was named an IABC Master Communicator, a lifetime achievement award. She is also an Open Space facilitator, encouraging conversation on a large scale and is certified to administer and interpret a range of psychological assessments. She is privileged to be a coach and trainer with Leanintuit, an organization specializing in agile change.

But more important than credentials, Sue has earned the trust and confidence of employers, clients and colleagues by consistently delivering results that meet or exceed their expectations.

We’re delighted to be part of a lively and interesting network of individuals and associates in related businesses.

Andrew Annett

Andrew Annett


Andrew operates where business, technology and communication intersect. He brings knowledge, experience and techniques that ease the process of getting things done. His practical approach, honed in his early career in Alberta’s no-nonsense drilling industry,  is balanced by a relentless curiosity about how and why things work, from our machines to our brains to our conversations.

That curiosity led to training with Results Coaching Systems, an approach based in neural research. He’s skilled at teasing out the relevant information from the most confusing situations. Call him when you’re stuck. Or when you’re contemplating something big. He knows how to set the stage for success through planning and exploiting technology to achieve your business goals.

Andrew is an agile coach, a principal of LeanIntuit and a frequent presenter at conferences and events in the agile and lean communities.

Eric Bergman

Eric Bergman


Eric is the principal of Bergman & Associates, a consultancy that specializes in communication training and issues management.

In his 25-year career, he’s worked in every facet of public relations and organizational communication. Today, his business is focused on teaching effective face-to-face communication. He has developed and leads two popular communication training programs: Presenting With Ease and At Ease With the Media and is the author of Five Steps to Conquer Death by PowerPoint.

Eric is accredited by both the International Association of Business Communicators (IABC) and the Canadian Public Relations Society and has been named a  Master Communicator, a lifetime achievement award granted by IABC Canada.

Mike Edwards

Mike Edwards


Mike is a professional coach working with people and teams as they design an effective work and personal life. In his 27-year career, he’s held positions in IT and business across numerous industry sectors, including retail, financial services and telecommunications. He has led many great teams and always tried to inspire them to be their best.

Mike’s career in project and portfolio management turned in a new direction when he began to feed his passion to help others increase their effectiveness and adopted a coaching stance. He’s a founding member of LeanIntuit, a team of agile coaches helping to improve our world. He’s currently pursuing studies with CTI Coaching Institute to become a Co-Active Coach.

Many times each year, Mike speaks at conferences and other professional events, internationally. He regularly shares his thoughts in his blog site and enjoys hearing of others’ experiences.

Elizabeth Fritz

Elizabeth Fritz


Elizabeth brings long experience with organizations in flux to help businesses make the most of resources and opportunities. She believes high impact solutions need not be painful, expensive or cumbersome.

As an aspiring geneticist with a knack for numbers, she honed her management skills when she accepted a challenge from a classmate (the GM of a large manufacturing company) to apply her research practices to an inventory issue. Immediately hooked on solving complex organizational problems, she’s adept at unearthing, adapting and applying the best know-how and theory for business problems.

Liz has helped diverse organizations (Arise Technologies, UWaterloo, Symcor Inc., Bell Canada, NCR Corp, Unicef , United Way) build communications, marketing, investor relations and public relations depth and leadership and now enjoys working with the operations side of the business.


Sue is proud to be a member of LeanIntuit, a team of people with complementary skills and experience dedicated to helping product development teams work better, delivering value earlier with sustainable, humane teamwork practices.

Leanintuit’s principals are experienced at every level of  agile change: teaching agile engineering practices, coaching individuals and teams, developing agile professionals, introducing agile processes and adapting practices to fit the context of your enterprise.


We were part of the planning and organizing group for Canada’s first Spark the Change conference, April 23, 2015 in Toronto. It was a marvellous opportunity for people from all the business disciplines to meet and talk about helping organizations become places where we love to work. I think we sparked something. Looking forward to Spark 2017.

We’re proud to be affiliated with and support these organizations.