Here’s how to reach us!

(And some legal stuff below)

It’s Understood Communication

#1 – 359 Water Street

Summerside, Prince Edward Island, C1N 0G2 Canada

Contact us via email

If you need to call us, here’s the number. We’re in the Atlantic Time Zone


Legal + Regulatory Requirement

Peace of mind for you

Legal requirement for others


It’s Understood Communication, Inc. is a federally incorporated Canadian company located in Summerside, Prince Edward Island, in Canada. It’s a dynamic small city where seafaring and agriculture meet technology in one of the most gorgeous environments you will ever see.

We have been in business for more than 17 years. The company was launched in 2003 in Bermuda (we lived there) and relocated, in 2007, when we moved to the dynamic Waterloo-Toronto technology corridor. In 2020, we relocated to PEI.

Products + Services

It’s Understood offers consulting, coaching and training programs, learning tools and publications delivered through various means, including but not restricted to: in person, via telephone and online.


Financial transactions conducted through this web site are in Canadian dollars.


Coaching and training programs are delivered in person and/or online/by telephone on scheduled start dates. Digital products will be delivered electronically. There are no shipping fees for these services. Or brokerage fees. Or any of those other weird surprises. Yay!

Refund Policy

All coaching sessions, training programs and downloads are paid for in advance.

Coaching package fees are paid monthly, at the start of the month, at a rate mutually negotiated, based on frequency and other services that might be included (assessments, additional training, etc.).

Good faith guarantee: If we have to cancel a session for any reason, we will make it up at a mutually convenient date and time. If you have to cancel, we can reschedule if you let us know at least 48 hours in advance.

In the event you decide coaching is not for you, unused portions of coaching packages will be refunded on a pro-rated basis upon request. The pro-rating is based on the unused part of your paid enrollment, less a $25 cancellation fee.

If you are registered for learning programs/training courses of four weeks or longer, if you advise us by the start of the second class that you don’t wish to continue, we will refund your fee, less the fee charged to us for accepting your credit card. There are no refunds for classes shorter than four weeks.