“I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.”

- John Russell, Managing Director, Harley-Davidson Europe Ltd.

I’m Sue Johnston. I’m a communication coach. I work with individuals and teams who want to improve their work – and their workplaces – by improving their interactions. If that’s your goal, and you’re willing to work at it, I would love to be your coach.

Coaching is a process where we work together to determine and clarify your goals and develop and support a plan to help you to reach them.  It’s a unique and confidential partnership focused on how to do what you want to do.

When you work with a coach:

  • You give yourself a better chance of succeeding.
  • You discover and build on your strengths.
  • You fine-tune your skills.
  • You notice when you’re getting in your own way – and then get out of it.

Whatever game you are playing in life, you will play better with a coach.

Who do I coach?
When I look at the people around the world I’ve worked with in my 14+ years as a coach, I see a pattern. They’re all really smart people who were trying something new and recognized they could use some support. Some were facing big changes, such as moving to new cities, embarking on new professions, starting new businesses and switching to new companies. Others were dealing with smaller but no less challenging changes, such as working with new teams,  taking on new projects, adjusting to new roles within their companies or being more effective and influential in the roles they had.

I’ve specialized in communication coaching. That’s partly because just about everything we do requires interaction with others and partly because I have years and years of training, education and experience as a professional communicator. Another of my interests is emotional intelligence. It’s what led me to become a coach.  Emotional intelligence, sometimes known as EQ, is key to both personal and professional success. It isn’t fixed at birth but can be learned, especially if you work with a coach.

Folks who find their way to me often come from the tech and software world, a world I inhabited during my corporate career. They’ve noticed that their “hard skills,” such as writing code, planning projects or testing software, don’t help them when they need to host a meeting, deal with team dynamics, influence a decision or present an idea to executives or clients. They recognize that their “soft skills” need a tune up – and that a coach can help with that.

I often joke that I coach “recovering project managers.” Many people suddenly find themselves in an environment that’s asking them to be more collaborative than directive. Trained, encouraged and inclined to be a “smart person telling others what to do,” they discover that doesn’t work so well these days. As Marshall Goldsmith says, “What got you here won’t get you there.” They need a new approach. Together, we develop one.

Why coach with me?
My linkedin profile and About Us page show that I’m trained and certified and all that good stuff. What’s more important is whether you and I can work together. Let’s talk and we’ll find out if coaching will help you move forward and if I’m the coach for you. Drop me a line and we’ll set up a time to chat.



What coaching involves:

  • Focused interaction: Regular communication and meetings (face-to-face or by phone).
  • Realistic assessment: Re-evaluation of current position.
  • Meaningful goal-setting: Clearly defining personal goals, providing clarification and clear priority.
  • An action-oriented focus and structure.

What a coach does:

The coaching relationship is dynamic and the coach can play different roles

  • As a facilitator: supports self-directed learning through powerful questioning.
  • As a catalyst: assists with developing new personal insight.
  • As a mentor: focuses attention on the potential for positive change.
  • As an impartial observer: aligns actions with chosen goals.
  • As a provocateur: Stretches and challenges goals to motivate action.

What coaching provides:

  • Clear structures and methods focused on promoting useful actions to achieve specific goals.
  • Processes to help break big goals and hurdles into smaller achievable steps.
  • Honest feedback in an environment free from external judgments and agendas.
  • Confidential discussion outside of existing work and personal relationships
  • A source of encouragement and accountability that assists movement from intention to action.

More and more organizations and individuals use coaches to help them reach important goals. That’s because coaching works to effect positive change.

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To LEARN MORE about our Communication Coaching, click the image above.

It’s Understood’s head coach, Sue Johnston, specializes in workplace communication.

Communication is one of your most critical skills in business and in life. Effective leadership, successful sales calls, collaborative teamwork, productive meetings, and great relationships all rely on your ability to communicate effectively.

Together, you will discover and build on your strengths to accelerate your progress towards your personal and professional goals.

ABOUT SUE – Sue has been an IAC-certified coach for over 10 years. She trained at Results Coaching (now Neuroleadership Group) where she learned about brain-based coaching. She is also a graduate of the Graduate School of Coaching/CoachVille where she also taught coaches. She has an undergraduate degree in Psychology and an MBA. Read more about Sue’s qualifications and experience.

To find out how coaching can help YOU

Book a no cost discovery session today!